The convergence of infinite creativity and imagination in Hong Kong, the immersive cultural-retail destination K11 Musea is now open to the public. Inspired to be “A Muse by the Sea”, K11 Musea is masterminded by visionary changemaker Adrian Cheng to enrich the everyday life of the modern consumer through the power of creativity, culture and innovation. From its architecture and interiors to the anchor brands and experiential concepts it houses, K11 Musea is set to reinvigorate the Tsim Sha Tsui harbourfront with an intoxicating mix of inspiration, discovery, and edutainment.
The project, aspiring to be the Silicon Valley of Culture, will revitalise the vibrant Victoria Dockside neighbourhood while strengthening the district’s ambitions to be Hong Kong’s new art and design district. A reflection of today’s more diverse, connected world, K11 Musea is an extension of the maison concept, a place where eclectic styles, cultures, heritage and collectables meet.
The 10-storey complex draws on the collective expertise of over 100 international and local architects, artists and designers to create a brand new cultural-retail landmark, with 100 design modules that will inspire creativity and daily life. Amongst the creative powers behind the impressive K11 MUSEA are award-winning architecture and design firms such as Kohn Pedersen Fox Associates, James Corner Field Operations, OMA led by Rem Koolhaas and David Gianotten, Bangkok-based landscape and design studio PLandscape, UK lighting specialist Speirs + Major, Denmark’s award-winning playground designers Monstrum and Hong Kong-based architecture studio LAAB.
Passing through the grand doors of the Musea entrance that features the exotic geometric MUSEA motif, visitors emerge into the visually striking Opera Theatre, the grand atrium and soul of the K11 Musea complex with a fluid contour made up of 1,115sqm of hand-painted, hand-tamped aluminium panels created by local craftsmen and LAAB. The spectacular Oculus hovers at the apex of this 35-metre tall grand atrium, filtering the sunlight into feathery rays that bathe the intricate space in a warm, inviting glow. Embedded in the branches of the vault art piece are over 1,800 programmable spotlights meticulously designed by Speirs + Major, transforming the atrium into a creative galaxy lit by pulsing stars.
The brightest “star” at the heart of this galaxy is The Gold Ball, a gleaming latticework spherical chamber that represents endless inspiration and creativity, and acts as a versatile space for ground-breaking cultural exhibitions and events. A few steps away is the Lasvit-designed chandelier Victoria, designed to reference Hong Kong’s past as an entrepôt and the site’s heritage as an important transportation hub by the turn of last century.
Moving into the outdoor area, the 2,000-square-foot Sunken Plaza amphitheatre space is lined with interactive lighting and water features, providing audiences with an intimate street-level setting for performing arts, cinema and live music activities by KULTURE 11. Unlike any retail complexes, K11 Musea invites viewers and visitors to marvel at its intricacies, evoking their curiosity to discover a new muse in the Silicon Valley of Culture.
K11 Musea is enhanced and supported by other lifestyle destinations by K11: K11 ARTUS, Asia’s finest luxury residences and first artisanal home; K11 ATELIER, immersive office spaces committed to fostering creativity among its inhabitants; and the new flagship Rosewood Hong Kong launched earlier this year.
Source: K11 Musea Press Release
Comments